A Groom’s Guide to Making a Statement on the Big Day

A great deal of attention is always given to the bride’s dress—rightly so, as it’s often one of the most anticipated elements of the wedding. But the groom’s look deserves just as much thought and care. After all, the wedding is a celebration of two people, and the groom should feel equally confident and special as he walks down the aisle.

If the bride is wearing a stunning custom-made gown, a basic hire suit or off-the-rack option can unintentionally cheapen the overall aesthetic. Not only can it clash with her level of elegance, but it may also fall flat in your wedding photos, which will last a lifetime. A poorly fitted or generic suit just won’t do justice to such a significant occasion.

That’s where custom suits come in. A well-crafted suit, tailored specifically to the groom’s measurements, personal style and preferences, ensures a flawless fit and a premium look. Working with a bespoke tailor allows you to create a wedding suit that’s truly one of a kind—whether you're after classic elegance, modern minimalism or something bold and fashion-forward.

The groom should feel 110% when he suits up for the big day—confident, comfortable and completely himself. While it’s often said that weddings are all about the bride, the truth is that the groom plays a central role too. Standing out as a groom isn’t about stealing the spotlight—it’s about complementing your partner while embracing your own unique style and presence.

One of the simplest yet most effective ways for a groom to stand out is through colour choice. A suit that complements the groom’s eye colour, hair and skin tone can make a striking impact. The colour should also work with his body shape and personality—rich, bold tones like deep navy, forest green or burgundy are timeless yet expressive.

A popular trend among modern weddings is having the groom in a standout shade, while the groomsmen wear something more neutral or a tone or two lighter. Another elegant approach is to keep the groomsmen in standard suits while giving the groom a vest, patterned waistcoat or unique jacket. These subtle touches immediately distinguish the groom while maintaining cohesion in the wedding party’s overall look.

Comfort is also key. Wedding days are long, emotional and often warm—especially with outdoor ceremonies or summer weddings. Lightweight, breathable fabrics like linen blends, tropical wool or cotton are ideal choices to keep the groom looking sharp and feeling comfortable.

Finally, don’t underestimate the power of details. Fabric texture, subtle patterns and fine tailoring can take a suit from simple to spectacular. A well-chosen lapel style, pocket square or boutonnière can reflect personal style and elevate the entire look.

The groom’s outfit isn’t just clothing—it’s a reflection of personality, presence and the importance of the day. With the help of a bespoke tailor in Brisbane, grooms can create a custom suit that stands out effortlessly and complements the elegance of the occasion.

Ready to stand out on your wedding day? Book an appointment with Wil Valor and let our bespoke tailoring help you create a look that’s uniquely yours.

Locations we service include: Brisbane | Gold Coast | Sunshine Coast | Sydney | Melbourne | Los Angeles